CASE STUDY
Agadia: WordPress Technical SEO and Core Web Vitals
Core Web Vitals · WordPress · Divi · Canonical Tags · Oct 2025 – Jan 2026
Improved LCP, CLS, and INP sitewide through focused frontend optimization.
Results snapshot
- Improved LCP, CLS, and INP with focused frontend optimization
- Implemented canonical tags sitewide from scratch
- Corrected heading structure and strengthened internal linking
The challenge
Agadia provides EPA compliance software for the healthcare technology sector. The site had no canonical tags on any page, leaving every URL exposed to duplicate content issues. Core Web Vitals scores were underperforming across all three metrics (LCP, CLS, and INP), and heading structure was inconsistent sitewide. I had full backend access to the WordPress installation and worked independently across technical SEO and content strategy.
What I achieved
Core Web Vitals
Improved LCP, CLS, and INP through render-blocking CSS reduction, critical CSS prioritization, Divi module cleanup, header DOM simplification, layout shift stabilization, script load deferral, and unused CSS removal. Performance improvement is documented in PageSpeed Insights data captured before and after the engagement.
Canonical tags
Implemented canonical tags across the full site from scratch. Agadia had no canonical configuration at all prior to this work, meaning every page was at risk of being treated as duplicate content by search engines.
Heading hierarchy & site structure
Restructured heading hierarchy sitewide, correcting H1/H2 inconsistencies across page templates to improve crawl clarity and semantic structure. Refined internal link flow across service pages to strengthen topical authority.
Content strategy
Delivered keyword-driven content briefs aligned with service page expansion, with internal linking frameworks designed to build authority around Agadia’s core compliance software topics.